Chinese phones fail to impress

When it comes to smartphones, the world is undisputedly owned by Apple and Samsung. For proof, look no further than the list of Top 10 best-selling smartphones in the world (Q1-Q2 2023). [1] and [2] You will not see one Chinese brand on the list. Despite the relative ‘affordability’ of Chinese phones – the global market is dominated by Apple and Samsung. Before we look at the fail, let’s look at the market landscape as it reveals even more about Apple-Samsung dominance. For starters, China has the world’s largest smartphone user base “with a staggering 783 million users.” [3] The smartphone market base is twice as big as India and three times bigger than the USA. In China, leading Chinese ‘home brands’ like Huawei, Xiaomi, Oppo, Vivo, and Lenovo command significant market shares, although this is more driven by affordability. In China, Apple is the sole major non-Chinese brand, holding around 20% of the 5G smartphone market share. Mind you, 20% is a ...