Smart Shopper PNG

  The following is the back cover text of Ricky Mitio's autobiography. “Ovu ga'hoe!” (I will not go!) These words of defiance were spoken by Ricky Mitio's mother, Mangkeo, as the dawn of a new age of Christianity swept through the New Guinea highlands, delivering its people from a long history of tribal warfare. It was this defiance that kept Mama Mangkeo and her family connected to their land, willing to accept the Light but not willing to go beyond it. It is of this Light, land and resilience that Ricky Mitio was born. In a fascinating story, Ricky Mitio was the first of his generation to gain an education and then lead a national organisation as the head of the lucrative coffee industry in Papua New Guinea. The son of one of the first native Lutheran evangelists in the Eastern Highlands Province, Ricky emulated his father's Christian pioneering spirit, only to find himself Papua New Guinea's most hired and fired state CEO, as his fledgling nation became a paradis...

Ricky Mitio made a decision to create a book worthy of his life story and of launch in Papua New Guinea's 50th anniversary of independence. It was quite a task, but with direction from his editor and publisher, Ricky paid attention to every detail of his book, making it a statement in itself. One important feature of the book is the cover. The illustration above shows the elements of the dust jacket (or dust cover) of Ricky's book.  Front cover The front cover is designed to be eye-catching and features the author's name, the book title, and the name of the editor. Spine The spine features the author's name and book title. It's what you will see on a bookshelf, so it needs to be bold. Most spines of books are oriented top to bottom, so you tilt your head to the right to read it.  To make the cover even more striking, we used spot U/V (a gloss coating) on the matte surface of the front cover and spine of the dust cover. Back cover The back cover is a synopsis of the ...